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Brand kit

Logos, colours and type.

For press, partners and anyone writing about Alpha Finance. Free to use within the rules below.

Download everything (.zip)

Usage

A few rules.

Do

  • Leave clear space around the logo equal to half the height of the mark.
  • Keep the mark at 16px or larger, and the full logo at 96px wide or larger.
  • Write the name as two words, Alpha Finance. The site is alphafinance.io.
  • Link the logo to alphafinance.io where you can.

Do not

  • Recolour the mark. It is lime, white or black.
  • Stretch, rotate, outline or add effects to the logo.
  • Put the lime mark on a light or busy background. Use the black mark or the tile.
  • Use the logo to suggest that Alpha Finance endorses, sponsors or partners with you.

Colour

Lime on near-black.

Lime is for the mark, live state and the main action on a page. Everything else is a grey. Click a swatch to copy its hex value.

Type

Three open-source typefaces.

All three are free under the SIL Open Font License and available from Google Fonts.

Space Grotesk

Headlines and the wordmark: Bold for headings; the wordmark sets "alpha" in bold and "finance" in medium.

Google Fonts →

Inter

Body text and interface: Regular for reading, medium for labels and buttons.

Google Fonts →

JetBrains Mono 76,313.50

Figures, tickers and small labels: Every number on the terminal, so columns line up.

Google Fonts →

About, for press

A description you can quote.

Short, 62 words

Alpha Finance is a free, independent market-data terminal and research publication for digital assets. It covers prices, derivatives, ETF flows, corporate treasuries, DeFi, onchain activity, real-world assets and macro, plus trading calculators and an AI assistant. Sources are documented and research is fact checked. Published by Block Media Pty Ltd (ACN 671 787 965) in Sydney, it does not give financial advice.

Full, 82 words

Alpha Finance is a free, independent market-data terminal and research publication for digital assets. It tracks prices, liquidations, funding and options, ETF flows, corporate treasuries, DeFi yields, onchain activity, real-world assets, prediction markets and macro indicators, with trading calculators and an AI assistant. Sources include Coinglass, CoinGecko and DefiLlama, the methodology is public, and research is fact checked. Funded by disclosed affiliate links and published by Block Media Pty Ltd (ACN 671 787 965) in Sydney, it does not give financial advice.
Name
Alpha Finance
Website
alphafinance.io
Publisher
Block Media Pty Ltd, ACN 671 787 965
Founder
Mike Eli

Alpha Finance is not affiliated with Alpha Finance Lab or Alpha Venture DAO, and has no token. Please do not use their logos or ticker with our name.